Ấn phẩm:
How does e-logistics service quality influence consumer satisfaction in e-commerce? An empirical study in Vinh Long Province
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Tác giả
Vo Van Hieu
Nguyen Thi Hong Nga MSc.
Le Minh Co MSc.
Nguyen Huu Dinh MSc.
Nguyen Dang My Hanh MSc.
Nguyen Thi Hong Nga MSc.
Le Minh Co MSc.
Nguyen Huu Dinh MSc.
Nguyen Dang My Hanh MSc.
Người hướng dẫn
Tác giả khác
Năm xuất bản
2026
Nhà xuất bản
Học viện Tài chính
Tóm tắt
This study investigates the influence of e-logistics service quality on consumer satisfaction in the context of e-commerce in Vinh Long Province, Vietnam. A quantitative research approach was employed, and data were collected from 289 valid survey responses. The reliability and validity of the measurement scales were confirmed using Cronbach's Alpha and Exploratory Factor Analysis. Multiple linear regression analysis in SPSS 27.0 was conducted to examine the effects of six e-logistics service quality dimensions including order accuracy, order condition, timeliness, order discrepancy handling, shipping cost, and customer service on consumer satisfaction. The results show that all six dimensions have significant positive impacts, with order accuracy having the strongest effect with a beta value of 0.324. This study provides empirical evidence in a provincial context and offers practical insights for e-commerce businesses seeking to improve delivery performance, service reliability, and cost transparency.
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vie
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Chủ đề
e-logistics , service quality , consumer satisfaction , e-commerce , delivery performance
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