Ấn phẩm:
Theory of consumption values and consumer ethnocentrism in generation z’s tourism consumer behaviour research: A study of domestic travel destination choice in context of Vietnam
Tóm tắt
Domestic tourism delivers economic benefits to Vietnam economy as well as to local enterprises in tourism industry, also becoming a trendy topic recently due to its severe damages and rapid recovery after the Covid-19 pandemic. In this study, the authors examine the antecedents influencing domestic tourism destination choice in Vietnam, particularly in investigating generation Z’s behaviour by using Theory of consumption value and tourism ethnocentrism.In 1st phase, the authors propose a conceptual framework intergratingtheory of consumption value with five values: Functional value; Social value; Emotional value; Epistemic value; Conditional value and tourism ethnocentrism with the quantitativemethodology. In 2nd phase, this research also presents the antecedents affecting the intention to choose a domestic tourist destination of the generation Z (gene Z) by Pearson correlation analysis và Multiple regression analysis results.
Mô tả
Tác giả
Nguyen Binh Minh PhD
Tran Thanh Huong MSc
Pham Thi Thai Quynh MSc
Tran Thanh Huong MSc
Pham Thi Thai Quynh MSc
Tác giả khác
Người hướng dẫn
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Nhà xuất bản
Học viện Tài chính
Năm xuất bản
2022
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
Tourism ethnocentrism , Home country bias , Tourism behavior , Tourist psychology , Theory of consumption value , Conditional value , Generation Z
Địa chỉ truy cập
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