Ấn phẩm:
Brand communication for agricultural products exchange centers of Vietnam
Tóm tắt
Trading agricultural products through the Agricultural products exchange centers of Vietnam (also called Vietnam's agro-product exchange centers or Agro-market places or agro-products trading center or agro-products trading place) is taking the first steps in its development. In the early stages, businesses and their members have faced many difficulties in operating in this field. If one wants to survive and develop sustainably, one of the important tasks that any Agricultural products exchange center must do is to attract more people involved in making transactions through them. However, not so easy to do that, businesses can not ignore the communication activities for their brand to achieve success in the future. Based on current research on brand communication at some of Vietnam's agro-product exchange centers such as Buon Ma Thuot Coffee Exchange Center, Agricultural product trading floor developed by Viettel Group (voso.vn), Saigon Thuong Tin trading center (Sacom Ste), Agriculture And Foodstuff Demand Exchange (AFDEX), etc... The paper has analyzed the limitations of the brand communication process recently. In addition, the author offers suggestions to improve the effectiveness of brand communications for these exchanges.
Mô tả
Tác giả
Khuc Dai Long
Tác giả khác
Người hướng dẫn
item.page.field1
Nhà xuất bản
Học viện Tài chính
Năm xuất bản
2023
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
Brand , Brand communication , Agricultural products exchange centers , The brand of agricultural product exchange centers
Địa chỉ truy cập
Vui lòng sử dụng ứng dụng DRM AOF để đọc tài liệu số
