Ấn phẩm:
Does organic food consumption bring economic benefits? A study on factors influencing gen z’s purchase intention
Nhan đề song song
Tác giả
Le Thi Thoan Ths
Nguyen Ngoc Linh
Nguyen Hoang Vu
Pham Minh Tien
Tran Le Nguyen
Nguyen Ngoc Linh
Nguyen Hoang Vu
Pham Minh Tien
Tran Le Nguyen
Người hướng dẫn
Tác giả khác
Năm xuất bản
2025
Nhà xuất bản
Học viện Tài chính
Tóm tắt
Organic food is gaining popularity among younger consumers due to its perceived health benefits and food safety attributes. Beyond health, it also offers long-term economic advantages, such as reduced medical costs and improved quality of life. This study examines key factors influencing Gen Z’s organic food Purchase Intention, based on a sample of 338 consumers in Ho Chi Minh City. Using multiple regression analysis in SPSS 20, the research identifies Health Consciousness, Knowledge of Organic Food, Marketing and Communication, and Subjective Norms as significant determinants, with Health Consciousness and Subjective Norms having the strongest impact. These findings offer valuable insights for businesses, enabling them to craft marketing strategies that emphasize both health benefits and financial savings to drive organic consumption.
Mục lục
Địa chỉ truy cập
Số trang
4
Ngôn ngữ
vi
Trích dẫn
ISBN
ISSN
Định danh khác
Tài liệu chủ
Tài liệu tham khảo
Chủ đề
Gen Z , Organic food , Purchase intention , Ho Chi Minh City
Kiểu tài liệu
Bài trích
Topic
Topic con
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