Ấn phẩm:
From exposure to action: how sustainability content on social media influences green lifestyle adoption among Vietnamese Generation Z
Nhan đề song song
Tác giả chính
Do Thi Hong Van PhD.
Người hướng dẫn
Tác giả khác
Năm xuất bản
2026
Nhà xuất bản
Học viện Tài chính
Tóm tắt
This research focuses on how exposure to sustainability content on social media influences green lifestyle adoption among Vietnamese Generation Z consumers, based on the Stimulus-Organism-Response (SOR) framework. Data were gathered from 586 respondents through a convenience sampling method. The hypotheses were tested using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicated that exposure to sustainability content on social media positively influences pro-environmental attitudes and perceived value toward green products. Furthermore, pro-environmental attitudes and perceived value were found to strengthen green trust. Green trust positively influences green lifestyle adoption. The findings contribute to the existing literature on sustainable consumption and emphasize the role of social media in shaping environmentally responsible behavior among young consumers. Furthermore, this study offers practical implications for marketers, policymakers, and sustainability practitioners in developing effective digital communication strategies to promote green lifestyle adoption.
Mục lục
Địa chỉ truy cập
Số trang
Ngôn ngữ
vie
Trích dẫn
ISBN
ISSN
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Tài liệu chủ
Tài liệu tham khảo
Chủ đề
generation Z , green lifestyle , green trust , perceived value , pro-environmental attitudes , social media , S-O-R theory , sustainability content
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