Ấn phẩm:
Global engagement and reputation in higher education institutions: The role of ai-chatbots
Tóm tắt
Chatbot is introduced as the new novel in this study in strengthening the training quality and global standard of High Education Institutions. The paper develops a new framework explaining the role of Chatbots on understanding the global engagement of HEIs in social responsibility and its impact on their service quality and reputation. By applying the quantitative research method, the data was collected by launching surveys to students who are studying at bachelor program and learning master programs at five universities in the North of Vietnam. Structural equation modeling through SPSS AMOS 20.0 was employed to analyze data. The results suggest that building responsible education training and managing the internal organization are the essential elements in implementing global engagement in social responsibility. This study also presents the moderating role of AI Chatbots in enhancing the relationship between global engagement, educational program, and organizational management.
Mô tả
Tác giả
Nguyen Thi Khanh Chi PhD
Tác giả khác
Người hướng dẫn
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Nhà xuất bản
Học Viện Tài chính
Năm xuất bản
2023
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
AI Chatbots , Educational programs , University reputation , Service quality
Địa chỉ truy cập
Vui lòng sử dụng ứng dụng DRM AOF để đọc tài liệu số
