Ấn phẩm:
Factor affecting online shopping behavior of Gen Z
Tóm tắt
Nowadays, with the explosion of e-commerce, consumer shopping trends are also changing and developing day by day. In fact, consumers are gradually turning to modern shopping methods instead of conventional shopping methods. Catching up with this new consumer trend, a series of e-commerce businesses have been born with various business forms. In reality, the rapid development of e-commerce businesses has created fierce competition in this market. In Vietnam, there are about 15 million people of Gen Z, accounting for about 25% of the national workforce and influencing family decisions on virtual shopping activities. Therefore, the article focuses on research on the theoretical basis of factors affecting the online shopping behavior of Gen Z youth to serve as a premise for the following research to analyze the situation and propose solutions to support businesses in terms of exploiting Gen Z customers with high efficiency. •
Mô tả
Tác giả
Le Viet Nga MA
Nguyen Thi Nhung PhD
Tran Thi Duc Hanh
Nguyen Thi Nhung PhD
Tran Thi Duc Hanh
Tác giả khác
Người hướng dẫn
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Nhà xuất bản
Học viện Tài chính
Năm xuất bản
2022
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
Online shopping , Gen Z
Địa chỉ truy cập
Vui lòng sử dụng ứng dụng DRM AOF để đọc tài liệu số
