Ấn phẩm:
Factors affecting the choice of a place for medical examination - case of tam duc hospital
Tóm tắt
This study examines the factors affecting hospital choice decisions of 440 patients in Tam Duc hospital in Vietnam and attempts to determine their importance level. Determination of these variables is critical for focusing management efforts on these critical areas and developing successful marketing strategies to maintain and grow hospital patient bases in the future. Our findings highlight the importance of service performance as well as the quality of expertise, cost of treatment and effectiveness of medical examination and treatment in informing such choices. Vietnamese health care managers may utilize these results to get a better understanding of how patients make cardiac health care facility selections and to create marketing strategies that will help them promote their facilities more successfully.
Mô tả
Tác giả
Dao Le Kieu Oanh PhD
Duong Quynh Nga PhD
Duong Quynh Nga PhD
Tác giả khác
Người hướng dẫn
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Nhà xuất bản
Học viện Tài chính
Năm xuất bản
2022
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
Hospital choice , Private cardio health care hospitals , Choice factors , Customer behavior
Địa chỉ truy cập
Vui lòng sử dụng ứng dụng DRM AOF để đọc tài liệu số
