Ấn phẩm:
Factors affecting tourists’ intention to book green hotels in Vietnam utilizing the theory of planned behavior
Tóm tắt
This study aims to look at important variables that affect booking intentions, including attitude, perceived behavioral control, subjective norms, perceived customer effectiveness, and environmental concern. Data from 214 guests staying at the green hotels was collected, and SmartPLS 4.0 was used for data analysis. The result showed that booking intention is significantly impacted by attitude, subjective norms, and perceived behavioral control. Perceived customer effectiveness and the intention to reserve a green hotel were mediated by attitude, and the relationship between perceived customer effectiveness and attitude is moderated by environmental concern. These findings offer helpful guidance for boosting potential tourists’ desire to book green hotels and contribute to the expanding body of research on the intention to book green hotels and the highly context-dependent theory of planned behavior.
Mô tả
Tác giả
Tran Thi Tuyet PhD
Tác giả khác
Người hướng dẫn
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Nhà xuất bản
Học viện Tài chính
Năm xuất bản
2025
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
Booking intention , Green hotel , Perceived customer effectiveness , Environmental concern , Theory of planned behavior
Địa chỉ truy cập
Vui lòng sử dụng ứng dụng DRM AOF để đọc tài liệu số
