Ấn phẩm:
Factors affecting tourists’ intention to book green hotels in Vietnam utilizing the theory of planned behavior
Nhan đề song song
Người hướng dẫn
Tác giả chính
Tran Thi Tuyet PhD
Tác giả khác
Năm xuất bản
2025
Nhà xuất bản
Học viện Tài chính
Tóm tắt
This study aims to look at important variables that affect booking intentions, including attitude, perceived behavioral control, subjective norms, perceived customer effectiveness, and environmental concern. Data from 214 guests staying at the green hotels was collected, and SmartPLS 4.0 was used for data analysis. The result showed that booking intention is significantly impacted by attitude, subjective norms, and perceived behavioral control. Perceived customer effectiveness and the intention to reserve a green hotel were mediated by attitude, and the relationship between perceived customer effectiveness and attitude is moderated by environmental concern. These findings offer helpful guidance for boosting potential tourists’ desire to book green hotels and contribute to the expanding body of research on the intention to book green hotels and the highly context-dependent theory of planned behavior.
Mục lục
Địa chỉ truy cập
Số trang
5
Ngôn ngữ
en
Trích dẫn
ISBN
ISSN
Định danh khác
Tài liệu chủ
Tài liệu tham khảo
Chủ đề
Booking intention , Green hotel , Perceived customer effectiveness , Environmental concern , Theory of planned behavior
Kiểu tài liệu
Bài trích
Topic
Topic con
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