Ấn phẩm:
Motivations for organic rice purchase: the case of vietnamese consumers
Tóm tắt
Green consumption has become the prominent topic in contemporary marketing. While developed countries have embraced the concept for decades, it is relative new in many developing countries. Hence, this study aims to explore green consumption with the case of organic rice in Vietnam, a developing country with significant population. 249 Vietnamese consumers were involved in the study with factor analysis and multiple regression specifications. The results indicated that affordability concerns have the most influence on the purchase decision, followed by health and packaging considerations. Based on these results, the study had enriched the organic consumption literature and had suggested implications for the stakeholders.
Mô tả
Tác giả
Nguyen Thi Hong Cam
Nguyen Thuy Phuong PhD.
Nguyen Thuy Phuong PhD.
Tác giả khác
Người hướng dẫn
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Nhà xuất bản
Học viện Tài chính
Năm xuất bản
2025
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
Organic rice , Purchasing decision , Vietnam , Dual motivation theory
Địa chỉ truy cập
Vui lòng sử dụng ứng dụng DRM AOF để đọc tài liệu số
