Ấn phẩm:
Logistics service quality affecting customer satisfaction and repurchase intention toward online shopping platforms in Viet Nam
Nhan đề song song
Người hướng dẫn
Tác giả chính
Doan Minh Nga PhD
Doan Tuan Anh - PhD
Dinh Pham Hien - PhD
Tu Thi Xuyen PhD
Pham Thi My Dung Prof.PhD
Doan Tuan Anh - PhD
Dinh Pham Hien - PhD
Tu Thi Xuyen PhD
Pham Thi My Dung Prof.PhD
Tác giả khác
Năm xuất bản
2024
Nhà xuất bản
Học viện Tài chính
Tóm tắt
Abstract: This study investigates the impact of logistics service quality on customer satisfaction and repurchase intention in the context of online shopping platforms in Vietnam. By examining various dimensions of logistics service quality, such as information accuracy, order fulfillment, delivery quality, and customer service, the research aims to provide actionable insights for improving customer experiences and fostering long-term loyalty. The findings indicate that high-quality logistics services significantly enhance customer satisfaction and increase the likelihood of repeat purchases, emphasizing the critical role of logistics in achieving customer retention and driving sustained business growth in the burgeoning e-commerce sector. These insights are particularly relevant given the rapid growth of e-commerce in Vietnam, which necessitates efficient and reliable logistics operations to meet the evolving demands of consumers
Mục lục
Địa chỉ truy cập
Số trang
6
Ngôn ngữ
en
Trích dẫn
ISBN
ISSN
Định danh khác
Tài liệu chủ
Tài liệu tham khảo
Chủ đề
The logistics service quality , Customer satisfaction , Repurchase intention , Online shopping platforms.
Kiểu tài liệu
Bài trích
Topic
Topic con
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