Publication:
Logistics service quality affecting customer satisfaction and repurchase intention toward online shopping platforms in Viet Nam
Abstract
Abstract: This study investigates the impact of logistics service quality on customer satisfaction and repurchase intention in the context of online shopping platforms in Vietnam. By examining various dimensions of logistics service quality, such as information accuracy, order fulfillment, delivery quality, and customer service, the research aims to provide actionable insights for improving customer experiences and fostering long-term loyalty. The findings indicate that high-quality logistics services significantly enhance customer satisfaction and increase the likelihood of repeat purchases, emphasizing the critical role of logistics in achieving customer retention and driving sustained business growth in the burgeoning e-commerce sector. These insights are particularly relevant given the rapid growth of e-commerce in Vietnam, which necessitates efficient and reliable logistics operations to meet the evolving demands of consumers
Description
Author
Doan Minh Nga PhD
Doan Tuan Anh - PhD
Dinh Pham Hien - PhD
Tu Thi Xuyen PhD
Pham Thi My Dung Prof.PhD
Doan Tuan Anh - PhD
Dinh Pham Hien - PhD
Tu Thi Xuyen PhD
Pham Thi My Dung Prof.PhD
Additional Author
Advisor
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Publisher
Học viện Tài chính
Date
2024
Journal ISSN
Volume Title
Keywords
The logistics service quality , Customer satisfaction , Repurchase intention , Online shopping platforms.
Collections
Uniform Resource Identifier
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