Ấn phẩm:
Do online reviews impact consumer behavior? A case study of shopeefood app
Nhan đề song song
Tác giả chính
Tran Thi Nhan MSc
Nguyen Gia Bao
Nguyen Van Nhan
Nguyen Ngoc Kieu Vi
Tran Le Nguyen
Nguyen Gia Bao
Nguyen Van Nhan
Nguyen Ngoc Kieu Vi
Tran Le Nguyen
Người hướng dẫn
Tác giả khác
Năm xuất bản
2025
Nhà xuất bản
Học viện Tài chính
Tóm tắt
Online reviews are a key driver of consumer purchasing behavior, especially in the post-COVID-19 era, were digital platforms shape decision-making. This study examines the impact of online reviews on purchasing decisions within ShopeeFood, a food delivery service in the Shopee ecosystem. Using multivariate regression analysis on data from 411 ShopeeFood users in Ho Chi Minh City via SPSS 20, the findings reveal that reviewer influence, review quality, review quantity, and positive/negative user reviews significantly affect purchase intention. Notably, negative reviews have the strongest impact, highlighting consumer sensitivity to unfavorable feedback. These findings have financial implications for both consumers and businesses. Consumers can make more cost-effective choices by leveraging high-quality reviews, minimizing financial risk from poor purchases. For businesses, strategic review management enhancing engagement, encouraging detailed feedback, and addressing negative reviews can boost trust, revenue, and long-term profitability in the digital marketplace.
Mục lục
Địa chỉ truy cập
Số trang
4
Ngôn ngữ
en
Trích dẫn
ISBN
ISSN
Định danh khác
Tài liệu chủ
Tài liệu tham khảo
Chủ đề
Online reviews , Purchasing decisions , App shopeefood
Kiểu tài liệu
Bài trích
Topic
Topic con
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