Ấn phẩm:
Social media influencer constructs in tourism and hospitality: development and validation of a measurement scale
Nhan đề song song
Tác giả
Nguyen Lam Ngoc Vi
Người hướng dẫn
Tác giả khác
Năm xuất bản
2026
Nhà xuất bản
Học viện Tài chính
Tóm tắt
Drawing upon source credibility theory and influencer marketing literature, this study conceptualizes SMI as a second-order formative construct composed of two first-order dimensions: attractiveness and expertise. A mixed-method approach was employed, including qualitative interviews and quantitative survey analysis. Data were collected from tourism and hospitality consumers with prior experiences following tourism-related influencers and booking travel services online. The proposed scale was assessed using Cronbach's Alpha, Exploratory Factor Analysis (EFA), and formative measurement assessment and Confirmatory Factor Analysis (CFA). The findings confirmed that attractiveness and expertise are distinct yet complementary dimensions jointly forming the higher-order SMI construct. The proposed scale demonstrated satisfactory reliability and validity, supporting the appropriateness of modeling SMI as a reflective-formative hierarchical construct. The study provides theoretical and practical implications for influencer marketing in tourism and hospitality.
Mục lục
Địa chỉ truy cập
Số trang
Ngôn ngữ
vie
Trích dẫn
ISBN
ISSN
Định danh khác
Tài liệu chủ
Tài liệu tham khảo
Chủ đề
social media influencer constructs , scale development , formative construct , tourism and hospitality
Kiểu tài liệu
Topic
Topic con
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