Ấn phẩm:
The relationship between electronic cigarette boycott behavior and purchase intention among students in hanoi
Tóm tắt
This study aims to investigate the impact of electronic cigarette boycott behavior on the purchase intention of such products among university students in Hanoi. A survey sample of 268 students from various universities in Hanoi was collected and analyzed using structural equation modeling. The results indicate that students who have previously engaged in boycotting behavior against electronic cigarettes are less likely to intend to purchase these products. Conversely, students with a positive attitude toward purchasing electronic cigarettes, who receive support from those around them, or who perceive the acquisition of electronic cigarettes as easy are more likely to have an increased intention to purchase these products. The study also proposes several policy implications for administrators to reduce the purchase intention of electronic cigarettes among students in Hanoi.
Mô tả
Tác giả
Phan Thanh Hung PhD
Nguyen Binh Minh PhD
Le Thuy Huong PhD
Nguyen Thi Lan Phuong MA
Nguyen Binh Minh PhD
Le Thuy Huong PhD
Nguyen Thi Lan Phuong MA
Tác giả khác
Người hướng dẫn
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Nhà xuất bản
Học viện Tài chính
Năm xuất bản
2024
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
Keywords , Boycott , E-cigarett , Student , Intention
Bộ sưu tập
Địa chỉ truy cập
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