Ấn phẩm:
The relationship between electronic cigarette boycott behavior and purchase intention among students in hanoi
Nhan đề song song
Người hướng dẫn
Tác giả chính
Phan Thanh Hung PhD
Nguyen Binh Minh PhD
Le Thuy Huong PhD
Nguyen Thi Lan Phuong MA
Nguyen Binh Minh PhD
Le Thuy Huong PhD
Nguyen Thi Lan Phuong MA
Tác giả khác
Năm xuất bản
2024
Nhà xuất bản
Học viện Tài chính
Tóm tắt
This study aims to investigate the impact of electronic cigarette boycott behavior on the purchase intention of such products among university students in Hanoi. A survey sample of 268 students from various universities in Hanoi was collected and analyzed using structural equation modeling. The results indicate that students who have previously engaged in boycotting behavior against electronic cigarettes are less likely to intend to purchase these products. Conversely, students with a positive attitude toward purchasing electronic cigarettes, who receive support from those around them, or who perceive the acquisition of electronic cigarettes as easy are more likely to have an increased intention to purchase these products. The study also proposes several policy implications for administrators to reduce the purchase intention of electronic cigarettes among students in Hanoi.
Mục lục
Địa chỉ truy cập
Số trang
4
Ngôn ngữ
en
Trích dẫn
ISBN
ISSN
Định danh khác
Tài liệu chủ
Tài liệu tham khảo
Chủ đề
Keywords , Boycott , E-cigarett , Student , Intention
Kiểu tài liệu
Bài trích
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Topic con
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