Ấn phẩm:
Fostering green consumption behaviours among gen-y consumers: The relative importance of norms and effectiveness of media information
Tóm tắt
While the roles of injunctive social norms, descriptive social norms and personal norms in fostering green consumption have been confirmed by previous literature, the relative importance of each type of norms to the others has been under-researched. Thus, the aim of current study is to examine collaborative impacts of the norms on the the behaviours. Furthermore, the effectiveness of green action related information in encouraging the behaviours is also examined. Data were collected from 259 Gen-Y consumers in Hanoi to test the research framework. Analysis results confirm the power of action-related information in conveying the social norms and activating personal norms. Among the norms, strong direct effect and mediating role of personal norms in the association between injunctive norms and behaviours are supported. Meanwhile, only direct effect of descriptive social norms is found significant but only weak one. Manegerial implications of research findings then are discussed.
Mô tả
Tác giả
Nguyen Vu Hung Asoc.Prof.PhD
Do Thanh Long MA
Do Thanh Long MA
Tác giả khác
Người hướng dẫn
item.page.field1
Nhà xuất bản
Học viện Tài chính
Năm xuất bản
2022
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
Green consumption , Generation Y , Environmental information , Social norms , Personal norms
Địa chỉ truy cập
Vui lòng sử dụng ứng dụng DRM AOF để đọc tài liệu số
