Ấn phẩm:
Investigating customers' cash-on-delivery payment adoption for online purchases in Vietnam: The mediating role of perceived security
Tóm tắt
This study investigates the factors influencing the adoption of the Cash on Delivery (COD) payment method among Vietnamese online shoppers. Utilizing the Technology Acceptance Model (TAM) as the theoretical framework, the research incorporates perceived trust, privacy issues avoidance, financial risk avoidance, and perceived security to understand their impact on COD adoption. Data was collected from 395 online purchasers in Vietnam through a self-administered questionnaire. The findings reveal that perceived security significantly mediates the relationship between perceived trust, privacy issues avoidance, financial risk avoidance, and the adoption of COD. These insights provide valuable implications for e-commerce businesses, policymakers, and researchers aiming to enhance consumer trust and security in online transactions.
Mô tả
Tác giả
Dinh Pham Hien PhD
Doan Anh Tuan PhD
Nguyen Xuan Quyet PhD
Le Thi Minh Chau PhD
Hoang Thi Thanh Nhan Assoc.Prof.PhD
Doan Anh Tuan PhD
Nguyen Xuan Quyet PhD
Le Thi Minh Chau PhD
Hoang Thi Thanh Nhan Assoc.Prof.PhD
Tác giả khác
Người hướng dẫn
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Nhà xuất bản
Học viện Tài chính
Năm xuất bản
2025
ISSN tạp chí
Nhan đề tập
Từ khóa chủ đề
Perceived trust , Privacy issues avoidance , Financial risk avoidance , Perceived security , Cash-on-delivery
Địa chỉ truy cập
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