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Commitment and trust in e-government customer citizen behavior

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Abstract
This research focuses on decoding the key factors affecting Customers Citizenship Behavior in the context of the increasingly developing e-Government in Vietnam. Through in-depth analysis, the results show that Satisfaction and Commitment play a direct and important role in promoting Citizenship Behavior. Besides, the study also expands the perspective by pointing out four factors that indirectly influence this behavior: Citizenship Empowerment, Satisfaction, Perceived Risk, and Opportunistic Behavior. Based on the above analysis, the research team proposes some solutions to promote effective Citizenship Behavior.
Description
Author
Pham Van Tuan Assoc.Prof.PhD
Nguyen Hoang Giang MSc
Nguyen Tu Quyen
Bui Thi Thanh Tam
Luu Ha Phuong
Nguyen Cam Nhung
Additional Author
Advisor
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Publisher
Học viện Tài chính
Date
2024
Journal ISSN
Volume Title
Keywords
Customer citizenship behavior , Relationship marketing , Trust , Commi , Tmen
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