Ấn phẩm:
Investigating customers' cash-on-delivery payment adoption for online purchases in Vietnam: The mediating role of perceived security
Nhan đề song song
Người hướng dẫn
Tác giả chính
Dinh Pham Hien PhD
Doan Anh Tuan PhD
Nguyen Xuan Quyet PhD
Le Thi Minh Chau PhD
Hoang Thi Thanh Nhan Assoc.Prof.PhD
Doan Anh Tuan PhD
Nguyen Xuan Quyet PhD
Le Thi Minh Chau PhD
Hoang Thi Thanh Nhan Assoc.Prof.PhD
Tác giả khác
Năm xuất bản
2025
Nhà xuất bản
Học viện Tài chính
Tóm tắt
This study investigates the factors influencing the adoption of the Cash on Delivery (COD) payment method among Vietnamese online shoppers. Utilizing the Technology Acceptance Model (TAM) as the theoretical framework, the research incorporates perceived trust, privacy issues avoidance, financial risk avoidance, and perceived security to understand their impact on COD adoption. Data was collected from 395 online purchasers in Vietnam through a self-administered questionnaire. The findings reveal that perceived security significantly mediates the relationship between perceived trust, privacy issues avoidance, financial risk avoidance, and the adoption of COD. These insights provide valuable implications for e-commerce businesses, policymakers, and researchers aiming to enhance consumer trust and security in online transactions.
Mục lục
Địa chỉ truy cập
Số trang
4
Ngôn ngữ
en
Trích dẫn
ISBN
ISSN
Định danh khác
Tài liệu chủ
Tài liệu tham khảo
Chủ đề
Perceived trust , Privacy issues avoidance , Financial risk avoidance , Perceived security , Cash-on-delivery
Kiểu tài liệu
Bài trích
Topic
Topic con
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